Telecom operators who can ingest and explore massive unstructured data have a lot to gain. This would enable them to rapidly introduce new capabilities such as location-based services, intelligent marketing campaigns, next best actions for sales and service, social media insights, network intelligence and fraud detection to significantly reduce cost and increase revenues.
Customer Experience Analytics
Increased investments and critical focus on network operations are being driven by ever increasing data traffic.
With ever increasing data traffic, shift to IP telephony technologies, 3G and LTE are driving increased investments and critical focus on network operations. State-of-the-art network infrastructure, highly reliable connectivity, high network quality and quicker provisioning & activation becomes ‘hygiene factors’ for telecom service providers to operate.
Atom’s Network Analytics Framework (TNAF)