Web channels are rapidly gaining grounds to replace other channels as the primary sales driver for companies. Organizations are seeking robust technology platforms to support their web channel initiatives that will drive the sales volume and customer satisfaction scores. Companies are most interested in understanding the site visitors and delivering content personalized for each visitor. Online marketers are beginning to realize the value behind dynamic content that ensures higher conversion rate and superior customer journey.
Content Management Systems that offer the capabilities of Personalization and seamlessly integrate with web analytic solutions, while reducing the TCO, is emerging as a widespread need amongst online marketers.
Atom Consultancy services offers a Consultancy-based approach to partner with you from the very first stage of aligning Web Channel Management solution to your business goals. Additionally, we advise and develop WCM Architecture, develop business case and identify return on investments, assist in product evaluation and define implementation roadmap, leading to eventual implementation and support. We also help leverage the existing investments at any level of the implementation cycle.
Web Channel Solutions
atom’s web channel management solution at amos helps leverage web as a key channel for sales, information and service. The solution framework seamlessly integrates web content management system with other key web channel components including e-Commerce, Web Analytics, BPM and portal platforms. The following are some of the key aspects of the solution: