BIG DATA

The exponential growth in data is here to stay. Driven by proliferation of devices, emerging channels of data creation and consumption; the volume, velocity and variety of data that organizations need to analyse is changing rapidly. Uncovering insights from this data requires effective aggregation, integration, validation and gleaning techniques. It extends beyond change of technology landscape to include analytical processes, methodologies and workflows aimed at generating the right insights that accelerate real time business value.

Happiest Minds enables organizations conceptualise and drive a well thought out big data program across multiple domains and focus areas, which enable them to achieve the twin objectives of revenue maximization and increasing operational efficiency. On one hand, we enable organizations get the right customer insights leading to newer revenue sources through cross sell and upsell, and on the other, we help them plug revenue leakages and detect fraud thereby driving profitability. Through a comprehensive set of big data services and big data solutions straddling across the spectrum from big data Consultancy to support and managed services, we help you generate actionable insights from your big data initiatives. Our big data service offerings address all focus areas across the big data lifecycle:

Big Data Services

We have expertise in handling a wide range of technology platforms across the various focus areas of a big data initiative ranging from capture, store and process to analyse. Some of these platforms include Hadoop, Pentaho and Flume to name a few.

Our big data Consultancy services are further augmented by industry leading partnerships with MongoDB, QlikView, Cloudera, Revolution Analytics, Vertica and Netezza.

BIG DATA SERVICE OFFERINGS

TECHNOLOGY FOCUS

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Data Sciences & Business Analytics Solutions

Happiest Minds Data Sciences & Business Analytics solutions are designed to help enterprises decode large quantities of structured & unstructured data to gain a competitive advantage. The solutions cover the entire lifecycle of a customer’s engagement with a business – from understanding customer behavior to making the right product recommendations.

Data Science & Business Analytics

MOVE FROM INTUITIVE TO DATA DRIVEN DECISION MAKING

Exponential rise of data, easy access to information, proliferation of smart devices and rise of smart technologies together present a huge opportunity and challenge for enterprises. Smart business analytics solutions are means to help enterprises decipher the data jumble and optimize that in context to their business. By taking advantage of analytics, enterprises can become more connected and truly smart. It can help them increase Share of Wallet and impact the bottom line by reducing revenue leakages and identifying fraud. It can also impact the topline with increased revenue, improved sales conversions and enhanced customer experience.

Happiest Minds Data Sciences and Business Analytics solutions help enterprises take effective data driven business decisions and find innovative ways to strategize and optimize operations, and find new market opportunities. Unleash the power of data analytics to the best of your business benefits with a wide range of solutions that can be deployed together or in discretion. Happiest Minds Analytics Service Offerings

TOOLS / TECHNOLOGY PROFICIENCY

CLICKSTREAM ANALYTICS

The Clickstream Analytics solution is designed to understand the search & purchase behavior of online customers. It transforms the web log data files into meaningful structured data and generates extensive analytical reports.

Benefits and Features:

  • Multiple data sources with social parameters and machine learning approach to accurately predict conversion rates
  • Real Time Data Collection, Ingestion and Analytics on stream data and storage in HBASE to transform from unstructured to structured formats
  • Conversion of session data into customer data to facilitate segmentation and profiling
  • Identifying the right customer segments for promotion tracking Transaction Patterns & Site / Search Behavior

Key Differentiators:

  • Social parameters significantly enrich accuracy of the results
  • Applied Machine learning algorithm improves performance and accuracy

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PRODUCT RECOMMENDATION FRAMEWORK

This solution is designed to understand & analyze the customer from multiple sources and identify the right products & product combinations based on the historical buying pattern at real time.

Benefits and Features:

  • Analytics rule engine can identify the right products & product combinations for new customers using social, click stream, demographic information & product association rules
  • Recommend products based on customers’ purchase trends with price, reward points, promotion, offers etc
  • Recommendation system to find product preferences on recent and frequent product purchases

Key Differentiators:

  • Unique Machine learning Algorithm to mine the data
  • Scalable on size of the data with high accuracy
  • Social and Click Stream data to enrich performance

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Data Services

TRANSFORM DATA TO BUSINESS OUTCOMES USING DATA MODELING AND MASTER DATA MANAGEMENT

With the increasing number of customer touch-points and a myriad of new sources of business data – an integrated strategy to harness the enterprise data generated from traditional sources (Transactional system, CRM System), legacy sources (mainframes, AS400, etc.) as well as new age sources(Social Media, web logs) in real-time or near real-time, is a business imperative. Master Data Management and Data Integration has therefore become increasingly important for businesses to achieve smarter, faster and stronger decision making.

As per the TDWI’s annual BI Benchmark Report, one of the key emerging trends of Data Management is multi-domain Master Data Management (MDM). While, most companies apply MDM primarily to customer and product data, there is a rising need to incorporate multiple domains in emerging areas, such as social, location, financials, etc. into MDM

Happiest Minds Data Services enables organisations to integrate, transform and improve data through advanced data integration and master data management with adequate governance and control. Our Data Modeling Services can be seamlessly integrated with legacy systems leading to enhanced productivity and reduced costs. With smart and advanced Data Integration, our solution helps you gain authority on data over multiple formats with real-time, actionable insights.

Data Services: Focus Areas and Assets

Focus Areas

Assets

BI & Visulization

MAKE DATA MORE CONSUMABLE USING BUSINESS INTELLIGENCE TOOLS AND DATA VISUALIZATION TOOLS

The future of business management lies in an organizations ability to consume data irrespective of its source, size or type. Concepts of Virtual Data Warehouse, easy Data Visualization and Data Extraction in Real-time have opened a new vista of Analytics that take decision-making processes of a business to an all new level. Companies are investing heavily in advanced Business Intelligence systems to make the most of data available in abundance and stay ahead in the competition curve. Companies in some cases also resort to Open Source Business Intelligence systems that are easy to get started with, but have constraints on dependency and Consultancy.

Happiest Minds offers the best in class, innovative solutions for Data Visualization and Business Intelligence to meet the data consumption needs of modern businesses. We help you explore data to gain insights that can be shared in a simplistic manner with your teams. These solutions can be seamlessly integrated with legacy systems and deliver smart, advanced, real-time analytics for speedy decision making. We adopt the approach of Understand, Adapt and Transform; ensuring that all the solutions we deliver, creates a significant impact on your business.

We do this by employing the ideal Business Intelligence and Data Visualization Tools to improve time to decision making and time to market.