Branding & Creative
We name businesses that eventually make a name in the industry
If you ever attempted naming a company or brand, you probably would’ve noticed how difficult it is to get that perfect name which no one else has. With over 200 million domain names already booked, the name game is only getting tougher by the day.
At atom, we took this challenge as an opportunity to serve our customers.
We have, in the past, named companies, web startups, consumer products, retail chains, pharma products, web portals and much more.
Once the brand name is finalized, our design team can also develop a creative logo design for your brand.
As a logo design company from India with over 15 years of expertise, we at atom believe a great logo design is more than a beautiful type or a fancy imagery. It is an identity for your company or brand
The logo design brief:
This is the initial phase where the client briefs us on their requirement. To get better clarity, we usually send out a logo design questionnaire for the client to fill up.
Once we are fully clear on the requirement, our branding guys start on the job. We research the brand’s current positioning in the market and analyze its strengths and weakness. We compare the brand with its direct and indirect competitors. We share the outcome of the research with the client, providing roadmap on how the logo should be positioned.
Once the client gives a green signal on our approach, the design team starts developing design mockups. Unlike several other logo design companies, our mockups are fully designed logos and not sketches or scribbles. We present around 6-7 initial designs.
We expect our clients to actively participate in the logo design process and provide constructive feedback on each design option. We get back to the drawing board to rework on the designs based on the feedback. Two levels of iterations will be carried out.
Once the logo design is finalized, we proceed to creating design templates for collaterals like business cards, letterheads, envelops, PowerPoint and Microsoft Word. We will also provide the logo file in several file formats including Jpeg, Tiff, EPS and PSD. For logo design projects for larger business entities, we also deliver a detailed logo user manual and design templates for uniforms, company vehicles, billboards etc.
A logo design project usually takes up to 2 weeks.
A picture can speak a thousand words. But does it have the amazing selling power of a few carefully chosen words? When it comes to marketing communication, nothing sells more than a well-written and targeted copy.
At atom we understand the power of content perfectly. Our copywriters have honed their skills working with some of the most demanding customers and reputed brands in a variety of industries. Thanks to our experience in search engine optimization, we are also proficient in writing for the web.
Read more about content writing strategies on our blog.
Research says that people are more inclined to remember what they have read on print than on a digital device. This revelation is the reason for print brochures still holding fort again the onslaught of the digital medium.
atom offers its creative services in designing a brochure with content that best suits your requirement, as well as promotes your product and service in its full color. Be it a single sheet leaflet, a multi-fold product catalog, a corporate brochure design or a coffee table book, Niyati can cater to any of your design needs.