Web channels are rapidly gaining grounds to replace other channels as the primary sales driver for companies. Organizations are seeking robust technology platforms to support their web channel initiatives that will drive the sales volume and customer satisfaction scores. Companies are most interested in understanding the site visitors and delivering content personalized for each visitor. Online marketers are beginning to realize the value behind dynamic content that ensures higher conversion rate and superior customer journey.

Content Management Systems that offer the capabilities of Personalization and seamlessly integrate with web analytic solutions, while reducing the TCO, is emerging as a widespread need amongst online marketers.

Service Offerings

Atom Consultancy services offers a Consultancy-based approach to partner with you from the very first stage of aligning Web Channel Management solution to your business goals. Additionally, we advise and develop WCM Architecture, develop business case and identify return on investments, assist in product evaluation and define implementation roadmap, leading to eventual implementation and support. We also help leverage the existing investments at any level of the implementation cycle.

  • Consultancy
    • Business Vision & WCM vision alignment
    • Perform web channel health check analysis and provide recommendations
  • Architectural roadmap definitions
    • Design target architecture
    • Provide roadmap to target architecture
    • Business case & ROI Identification
  • Product fitment & evaluation
    • Provide product fitment recommendations combing best practices from the domain and past expertise
  • Solution implementation
    • Web Channel Content Management
    • Web Channel marketing solutions
    • Multi-lingual and multi-site implementation
    • Multi-channel publishing
    • Content Monetization
    • Self-service solutions
  • Migration
    • Re-usable frameworks for migrating content from legacy WCM systems to the identified WCM platform
  • Maintenance & support
    • 24 x 7 Application maintenance & support services delivered using industry best practices on quality – ISO 9001:2000 and CMMi level 5


Web Channel Solutions 

atom’s web channel management solution at amos helps leverage web as a key channel for sales, information and service. The solution framework seamlessly integrates web content management system with other key web channel components including e-Commerce, Web Analytics, BPM and portal platforms. The following are some of the key aspects of the solution:

  • Effective closed loop marketing
    • Shortens time-to-market for new products, services or product launch for new markets
    • Improves online marketing initiatives
    • End-to-end solution offering to create, manage, target, analyze content
  • Manage large user generated content
    • Supports Web 2.0 functionalities for managing large user-generated content through communities, blogs and forums
    • Build sand promotes your brand by providing an engaging online experience to improve customer satisfaction
  • Personalized Content Delivery
    • Focuses on user experience optimization
    • Offers personalization and behavioral targeting to enable targeted marketing and promotions
    • Analyzes and tracks key metrics to ensure high quality content is delivered consistently
  • Unified platform for multi-brand and multilingual websites
    • Streamlined workflow management, WYSIWYG editing, Multi-channel, versioning and scheduled publishing
    • Language packs and group workflow processes enable multiple copies of a piece of content to be placed through one synchronized workflow process
    • Reduces cost of managing complex websites
  • Consistent and updated information on the web
    • Enables business users create and publish relevant, consistent information at the right time across multiple websites ahead of your competitors
  • Manage all types of textual and rich assets for creation, workflow, reuse and delivery across all file types.